Case Study:

Carrying Consumer Credibility into the Utility Industry for the Original Smart Electric Panel Maker

The Solution

Our approach was to build a broad narrative around SPAN’s expansion and develop a media strategy that would generate buzz while telling a bigger story about electrification in the U.S. The Redwood team quickly got up to speed on SPAN’s tech, brand, mission, and timeline and dove into media relations for several concurrent product announcements. Our outreach to familiar journalists who were a good match for SPAN’s announcements resulted in key industry coverage in energy and utility trade outlets including the Volts Podcast and Utility Dive.

Over our time with SPAN, Redwood’s support on media strategy and messaging, along with strategic use of media and analyst relations, has helped to solidify SPAN’s status as not only a consumer electrification company but also a utility partner innovating at the grid edge.

The Challenge

The electrical panel stayed the same for over 100 years, then SPAN changed the game with smart panels that reveal every fine detail of energy use and unlock maximum compatibility with whole-home electrification.

In preparation for a slew of announcements, including one that would mark the company’s expansion into a new customer category, SPAN needed the support of a firm that knew clean energy and could jump in fast to drive results.

About

SPAN’s mission is to enable electrification for all. Founded by a former Tesla Powerwall engineer, SPAN’s energy management system provides unparalleled energy monitoring & control capabilities. SPAN’s next-gen products are turning the company into a leading innovator on grid control and load shifting, offering new options to utilities.

Industry

Electrification, energy management, grid tech

Services